Coach Inc

	Brands name items photo compare the prices Coach Ethishop Shop local, ethical and at the best price on Ethishop !
« ETHICAL » RATING OF COACH , group and subsidiaries [click on the images below or on help for more information]
Relevance: business & market share year business source 2006 Coach sells 25% of the bags bought in the United States, by value. Les Echos World locations & Manufacturing country incentive : address & contact : production type source   : Production, bags Les Echos The map of tax haven, secret accounts and shell companies Advertising & marketing year dubious practice : image source 2007 Disinformation: Writing for AdWeek, Andrew Adam Newman reports that a deceptive PR campaign on behalf of the Coach bag company has become "the latest illustration of how a buzz-seeking stunt may backfire." Led by Paul Werth Associates, an Ohio PR firm, the "International AntiCounterfeiting Campaign" (IACC) sought to discourage people from buying knockoff handbags. As part of the campaign, Coach persuaded Hunter College in New York to offer a public relations class which invented a fictional student named "Heidi Cee." They created blog postings, a YouTube video and MySpace pages in which Heidi Cee complained that she had been ripped off when she bought a fake Coach handbag. The campaign also claimed that counterfeit products are linked to criminal activity, child labor and terrorism. The revelation that Heidi Cee was a counterfeit herself has drawn criticism, and college officials and Coach are now trying to distance themselves from the fakery. These denials drew scoffs from Sarah El-Edlibi, one of the students who participated in the class. According to El-Edlibi, "the entire PR team from Coach was in the class" egging the students on. "We were supposed to be working for Coach, who was the client, and they really liked the idea of making someone fake. If they had some ethical issues with it, they should have said so. If there was anybody who could have stopped it, it would have been Coach.": PR Watch Dubious practices in 2007

Made by year employees <> social impact : country source 2002 Closure/Bankruptcy: Coach closed its last factory in 2003 and purchases all of its bags from China and other low labor cost countries.: United States of America Les Echos Layoff plans and labour conditions in 2007 Financials year   sales source 2006   2.11   billion US$ 2005   1.71   billion US$ 2004   1.32   billion US$ 2003   0.95   billion US$ 2002   0.72   billion US$ 2001   0.6   billion US$ 2000   0.54   billion US$ Financial delinquency in 2007

Home > Companies: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z >

---

---

---

Further investigation

Good corporate practice? Pollution, layoff plan? Doubtful publicity or lobbying? Take part! Publish here :
Also announce a documentary, a book or an article or comment this company profile.
Goal: present the company activities, improve the ethical rating's accuracy, develop an network of observers.

Name (or ninckname)*		Email
Title*		Link to document online
Information*
Alert me of answers by email			* required field
Please copy the antispam code:

The 5 latest validated comments

Banco internacional investimentos   No Tax Haven - Saturday 21 June 2008 at 13h02

Banco internacional investimentos   Another offshore bank? - Saturday 21 June 2008 at 13h00

Banco internacional investimentos   Sustainable Bank - Saturday 21 June 2008 at 12h54

Amerada hess   Reverend - Thursday 19 June 2008 at 08h17

Anshan benxi steel group   Sgt. - Thursday 19 June 2008 at 02h04

All comments