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name  click to compare prices |
| Angel Food | | Bac*Os, Basic 4, Bisquick, Breakfast Pack, Brownies, Bugles | | Cheerios, Chex, Chex Snack Mix, Chicken Helper, Cinnamon Grahams, Cinnamon Toast Crunch, Cocoa Puffs, Colombo, Cookie Crisp, Cookie Pouch, Country Corn Flakes | | Farmhouse, Fiber one, French Toast Crunch, Frosting Mix, Fruit by the Foot | General Mills  , Gingerbread cake, Gold Metal Flour, Golden Grahams, Granola Bars, Gushers | | Hamburger Helper, Honey Nut Clusters | | Kaboom, Kix | | LaPina Flour, Lucky Charms | | Monsters, Muffin Mixes | | Nature Valley Granola | | Oatmeal crisp | | Pancakes, Pie Crust, Pop Secret, Potato Buds, Pouch Mixes, Pound Cake, Premium Cookie | | Quick Bread Pouch | | Raisin Nut Bran, Red Band Flour, Reeses, Rich & Creamy Frosting, Robin Hood Flour | | Softasilk Flour, Specialty Potatoes, Squeezit, Stir & Bake, Suddenly Salad, Sunrise, SuperMoist, Sweet Rewards | | Teddy Grahams, Total, Trix, Tuna Helper | | Variety Desserts | | Wheat Hearts, Wheaties | | Yoplait (license USA) |
» Shop local, ethical and at the best price on Ethishop  |
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| shareholder | country | % | source |
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| country | address & contact : production type incentive source |
 Mauritius | GENERAL MILLS MAURITIUS, INC :  Company |
 Philippines | NESTLE ASEAN PHILIPPINES, INC (30%) : Company |
 Singapore | General Mills Asia Pte. Ltd : Company |
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| year name | photo position; compensation source |
| 2003Demeritt, Stephen |  Vice-president; salary: 1.74 million US$; stock-options: 1.17 million US$; Company |
| 2003Lawrence, James | Chief Financial Officer; salary: 1.38 million US$; Company |
| 2003Sanger, Stephen W | Chief Executive Officer; salary: 3.32 million US$; stock-options: 0.58 million US$; Company |
| 2001Demeritt, Stephen | Vice-president; salary: 1.4 million US$; stock-options: 2.1 million US$; Company |
| 2001Lawrence, James | Chief Financial Officer; salary: 1.2 million US$; Company |
| 2001Sanger, Stephen W | Chief Executive Officer; salary: 2.6 million US$; stock-options: 1.9 million US$; Company |
| 2001Viault, Raymond | Vice-president; salary: 1.6 million US$; stock-options: 1.9 million US$; Company |
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year | employees <> | social impact : country source |
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| year | employees <> | social impact : country source |
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| year | | sales | income | | | source |
| 2004 |
| 11.2 | 0 | | | billion US$ | Company |
| 2003 |
| 10.51 | 0.92 | | | billion US$ | Company |
| 2002 |
| 7.95 | 0.46 | | | billion US$ | Company |
| 2001 |
| 5.45 | 0.66 | | | billion US$ | Company |
| 2000 |
| 5.17 | 0.61 | | | billion US$ | Company |
| 1999 |
| 4.83 | 0.54 | | | billion US$ | Company |
| 1998 |
| 4.74 | 0.42 | | | billion US$ | Company |
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| year | financial misdemeanor | sales | income | assets | buyback | source |
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| year | purpose : intermediary/lobby : institution source |
| 2000 | Investment protection and market access (to Mexico and Canada through NAFTA), to Latin America (through FTAA). : Business Roundtable : : US government, senate, congress  translate | Center for Responsive Politics |
| 1998 | Regulation favorable to company's interests : Contribution to Candidate's Political Action Committee : amount: 132 thousand US$ : US President, Congress, Senate translate | Center for Responsive Politics |
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| year | purpose : intermediary/lobby : institution source |
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| year | dubious practice : image source |
| 2006 | Disinformation: General Mills broadcasted a video news release (VNR), a fake TV news, on cable channel WBOC-16, without disclosure.: | PR Watch |
| 2005 | Deceptive advertising: The Physicians Committee for Responsible Medicine (PCRM) filed a lawsuit against Kraft, General Mills and dannon in a “deceptive” multimillion-dollar advertising campaign that claims milk can facilitate weight loss. Indeed, a recent study by scientists from Purdue University concluded that increased consumption of dairy calcium was not associated with reduced weight and fat mass.: | Novis |
| 2002 | Disinformation: PR campaign with Conkling Fiskum & McCormick: public relations: C | PR Watch |
| 2002 | Arguable partnership: Nature Conservancy: value: Nature protection; | Washington Post |
| 2001 | ad budget: 669 million US$; | Advertising Age |
| 2000 | ad budget: 653 million US$; | Advertising Age |
| 1998 | slogan: Craquez léger, croquez du creux.; | Company |
| 1998 | slogan: Déconseillé aux adultes.; | Company |
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