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Home (12954 companies) > Denmark (54 companies) > Leisure (2 companies) >



Lego Co


Headquarters location: LEGO Center 7190 BillundDenmarkTel. 45-79-50-60-70 Job offers, investor relations: www.lego.com


Lego belongs to

shareholder
country     %
source
Kristiansen, Kjeld KirkDenmark100

Brands

name
items photo compare the prices
Lego See the photo of: LegoEthishop
Shop local, ethical and at the best price on Ethishop !

« ETHICAL » RATING OF LEGO , group Kristiansen, Kjeld Kirk and subsidiaries [?]
1
Delinquency: 1 act(s) of financial or trade delinquency
1
Tax haven, secret bank account, shell companies: operates in 1 offshore financial center(s)
1
Influence: 1 act(s) of direct corruption or lobbying

World locations & Manufacturing

country incentive : address & contact : production type
source
South Korea  Corée : Les Echos
Czech Republic  Kladno :
Switzerland Offshore finance, secret bank account, tax haven, shell companies or free zone(s) Suisse : Les Echos

Lego is managed by

year name
photo position; compensation
source
2000Knudstorp, Jorgen Vig
See the photo of: Knudstorp, Jorgen Vig Chief Executive Officer;
2000Ovlisen, Mads
See the photo of: Ovlisen, Mads Chairman;

Advertising & marketing

year
dubious practice : image
source
1998slogan: Lego. Just imagine.;
1995slogan: Making kid's dreams since 1936.;

Made by

year
employees
<>
social impact : country
source
2006
-450
Outsourcing: Lego sub-contracts a part of the activity of the factory of Kladno in Czech Republic at Flextronics in Singapore.: Czech Republic
AFP
2006
-1200
Closure/Bankruptcy: Lego plans to close its U.S. manufacturing plant and lay off 300 people there in early 2007. The production will be outsource to a Flextronics plant in Mexico. About 900 of its employees in Denmark also will be sacked over the next three years. The production will be outsourced to Flextronics in Eastern Europe. Also, Flextronics will take over operations at Lego's factory in Kladno, the Czech Republic.: Denmark
Reuters
2005
AFP
2005
-100
2004
-1000
AFP
2003
-130
Les Echos
2003
-275
Les Echos
2002
8297
2000
7669
1999
-1000
1999
8350
1998
8670

Influence

year
purpose : intermediary/lobby : institution
source
2004Prevent binding environmental regulations : Europen (The European Organization for Packaging and the Environment) : : European Commission translateEuropen

Financials

yearfinancial misdemeanorsalesincome source
2007 The French Competition Council fines 5 toys manufacturers, Chicco (600 000 euros), Goliath (25 000 euros), Hasbro (5.1 million euros), Lego (1.6 million euros), MegaBrands (240 000 euros), and 3 retailers, Carrefour (27.4 million euros), Maxi Toys (1.8 million euros), JouéClub (300 000 euros) for fixing the price of Christmas toys between 2001 and 2003, at the harm of the consumers. The suppliers agreed with distributors to set a fixed price for their products in all the shops. They also set up market monitoring schemes of prices, in which the retailers took an active part. These price agreements led to the elimination of any competition between retailers for the toys of these brands, at the harm of the consumers.     Conseil de.
2002   1.61   billion US$
2001   1.27   billion US$
2000   1.19-0.1   billion US$
1999   1.18   billion Eu€
1998   1.21-0.03   billion US$

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