Discover the reality of companies and brands!
Free and independant information on large corporations


Headquarters : McDonald's Plaza Oak Brook, IL 60523 United States of America United States of America
Job offers, investor relations : web tel. 630 623-3000 email: stock : MCD analytics


click to compare prices
» Shop local, ethical and at the best price on Ethishop

« Ethical » rating of McDonald's , group and subsidiaries

Labor 8 Pollution 4 Fraud 1 Offshore 3 Sales 24 Bn $.€ /year Profit 25 Bn $.€ /1998 Wage 1122 *min. Influence 5 Infocom 10
[click on the rating for the method or on the number for the data]

2008In the world, McDonald's serves 58 million meal per day.Les Echos
2007Every day, 1 million French peoploe eat at McDonald' S.Capital
2006Every day about one out of 14 Americans eats at a McDonald's. Every month about nine out of 10 American children visit one.Book
2004McDonald's is the world's largest restaurant chain with 31,500 restaurants in 119 countries, 70% of which are owned and operated by independent businesspersons. McDonald's opened 430 restaurants in 2004. McDonald's serves 400 000 salads and 50 million meals a day.
address & contact : production type
incentive source
South Korea South Korea
Shin Mac Company Ltd :
United States of America United States of America
Hamburger University : université
 Financial Times
Hong-Kong Hong-Kong
McDonald's Restaurants Ltd :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Hong-Kong Hong-Kong
McDonald's Restaurants Ltd :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Mexico Mexico
MDC Inmobiliaria de Mexico S.A. de C. :
Poland Poland
McDonald’s Polska Sp.zo.o :
Russia Russia
McDonald’s LLC :
Russia Russia
Moscow-McDonald’s :
Singapore Singapore
McDonald's Restaurants Pte., Ltd :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Switzerland Switzerland
McDonald’s Suisse Franchise Sarl :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Switzerland Switzerland
McDonald's Suisse Holding S.A :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Venezuela Venezuela
Alimentos Arcos Dorados de Venezuela, C.A :

  • Human impact

year name
photo position; compensation
2006Alvarez, Ralph
See the photo of: Alvarez, Ralph Chairman; salary: 4,37 million US$; stock-options: 1,38 million US$;
2006Skinner, James
See the photo of: Skinner, James Chief Executive Officer; salary: 10,01 million US$; stock-options: 2,92 million US$;
2004Bell, Charlie
See the photo of: Bell, Charlie Chairman;
2004Roberts, Michael
See the photo of: Roberts, Michael Chairman;
2004Skinner, James A.
See the photo of: Skinner, James A. Chief Executive Officer; salary: 3,3 million US$; stock-options: 4,76 million US$;
Chicago Tribune
2004Skinner, Jim
See the photo of: Skinner, Jim Chief Executive Officer;
2003Cantalupo, Jim
See the photo of: Cantalupo, Jim Chief Executive Officer;
2002Bell, Charlie
See the photo of: Bell, Charlie Chairman; salary: 0,97 million US$;
2000Greenberg, Jack M
See the photo of: Greenberg, Jack M Chief Executive Officer;
1998Quinlan, Michael R
See the photo of: Quinlan, Michael R Chairman; salary: 8,15 million US$;
social impact : country
minimum wage/day: 4 US$; An official investigation confirmed that the American fast-food giants McDonald's, Kentucky Fried Chicken and Pizza Hut, were paying their part-time workers illegal low wages in the south of China. McDonald's paid there its part-time workers 4 yuans hour (less than 52 US cents American), KFC 4,7 yuans and Pizza Hut 5 yuans, whereas the minimum wage is of 7,5 yuans in the capital of the Guangdong province.: China
ILO violation 1 : On 22 July workers from the Merton Company Ltd. (a/k/a Hengli Factory) which employs some 10,000 workers in Dongguan, Guangdong Province and which reportedly supplies toys to Disney, McDonalds, Mattel and Hasbro, protested against low wages and poor living conditions. In the evening, factory security and police sent in riot control vehicles and personnel to control the riot but the following day the conflict intensified and some one thousand workers joined the affray with scores injured. Scores of workers were then detained but later believed to be released.: China
ILO violation 1, 131 : Employees at a factory in southern China which produces toys for McDonald's and other firms typically work 11 hours a day, six days a week, and rack up to 70 hours of overtime a month. This violates China's labor law, which stipulates workers shall not work for more than 40 hours a week and 35 hours of overtime a month, it said. The factory deducts salary if workers refuse to work overtime and does not pay workers for taking national holidays, vacation or sick leave, according to the group. Overtime is not paid 1.5 times the regular rate as required by the law, it said. There is no base salary for workers, who are paid at piece rate. Salaries range between 600 and 800 yuan (75 and 100 usd) a month. More than 1,000 workers rioted over poor working conditions on July 2006. It took more than 100 factory policemen, riot squads and security guards to control the situation. Many people were injured and dozens of workers were arrested, according to China Labor Watch.: China
ILO violation 1,29 : Employees of subcontractor KeyHinge toys in Danang, who manufactured plastic toys given away in McDonalds Happy Meals, told Lao Dong newspaper that unless they worked 12 hours a day without overtime they would be fired.: Vietnam
10000 workers who make toys for McDonald’s Happy Meals strike against labor conditions: work 12 hours a day, 45 mn lunch break: Vietnam
2002 Hong Kong Christian Industrial Committee
Les Echos
ILO violation 138 : illegal child labour: United Kingdom
BBC News
2001 Libération
ILO violation 1 : 16 hours of work per day, City Toys Shenzhen: China
South China Morning Post
ILO violation 138 : Travail d'enfants de moins de 14 ans, City Toys Shenzhen: China
South China Morning Post
ILO violation 1 : travail 7 jours sur 7, 2 jours de congés par mois, City Toys Shenzhen: China
South China Morning Post
ILO violation 1 : Work 70 hours per week: Vietnam
Boston Globe
minimum wage/day: 0,6 US$; Keyhinge Factory in Da Nang City: Vietnam
Boston Globe
social impact : country
 19 informations, access to subscribers
country : consequences
2006United States of America AFP
2005United States of America : Sued by the State of California for failing to issue warnings that french fries or potato chips could contain acrylamide, a potential cancer-causing chemical.Novis
2005 : On or about February 17, 2003, two minors, by their parents and guardians, filed an Amended Complaint against McDonald’s Corporation in the United States District Court for the Southern District of New York, seeking class action status on behalf of individuals in New York under the age of 18 who became obese or developed other adverse health conditions allegedly from eating McDonald’s products. On September 3, 2003, the Court dismissed all counts of the complaint with prejudice. On January 25, 2005, following an appeal by the plaintiffs, the Second Circuit Court of Appeals Court accepted to consider the following counts: (1) the combined effect of McDonald’s various promotional representations during the class period was to create the false impression that its food products were nutritionally beneficial and part of a healthy lifestyle if consumed daily; (2) McDonald’s failed adequately to disclose that its use of certain additives and the manner of its food processing rendered certain of its foods substantially less healthy than represented; and (3) McDonald’s deceptively represented that it would provide nutritional information to its New York customers when in reality such information was not readily available at a significant number of McDonald’s outlets in New York visited by the plaintiffs and others. Plaintiffs seek unspecified compensatory damages; an order directing McDonald’s to label its individual products specifying the fat, salt, sugar, cholesterol and dietary content; “funding of an educational program to inform children and adults of the dangers of eating certain foods” sold by McDonald’s; and attorneys’ fees and costs.
2002United States of America brand: McDonald's : Uses beef tallow to make French fries, class-action lawsuit against McDonald's deception, McDonald's settles for US$10 millionsThe Guardian

yearfinancial misdemeanorsalesincome buybacksource
2008   23,524,31   billion US$Les Echos
2007   22,782,39   billion US$
2007   2,37   billion US$Les Echos
2006   21,583,54   billion US$
2006   1billion US$
2005   20,462,6   billion US$
2005 Les services fiscaux vénézuéliens ont découvert des "incohérences entre les achats et ventes"    
2004   19,062,28   billion US$
2004   0,6billion US$
2003   17,141,47   billion US$
2002   15,40,89   billion US$
2001   14,871,64   billion US$
2001   5billion US$Financial Times
2000   14,241,98   billion US$
2000   1billion US$Financial Times
1998   3,5billion US$SmartMoney
1998   12,421,55   billion US$
yearfinancial misdemeanorsalesincomeassetsbuybacksource
 18 informations, access to subscribers
purpose : intermediary/lobby : institution
2004Prevent binding environmental regulations : Europen (The European Organization for Packaging and the Environment) : : European Commission translateEuropen
2001Access to foreign market (through MAI, WTO, GATS), prevent binding environmental regulations : USCIB (US Council For International Business) : : US Government translateUSCIB
2000Prevent binding regulation, co- or self-regulation instead. : American Chamber of Commerce's EU Committee : : European Commission translateCorporate Europe Observatory
1999Market access and investment protection (through WTO, GATS), avoid social and environmental rules : ICC (International Chamber of Commerce) : : WTO, GATS translateCorporate Europe Observatory
1998Regulation favorable to company's interests : Contribution to Candidate's Political Action Committee : amount: 200 thousand US$ : US President, Congress, Senate translateCenter for Responsive Politics
» More influence from McDonald's
» Influence in 2007
purpose : intermediary/lobby : institution
 5 informations, access to subscribers
» More influence from McDonald's
» Influence in 2007
1994EtatUnited States of America2 million US$Book
1993EtatGermany2 million US$Book
1992EtatGermany2 million US$Book
1991EtatGermany2 million US$Book
1990EtatGermany2 million US$Book
1989EtatGermany2 million US$Book
1988EtatGermany2 million US$Book
1987EtatGermany2 million US$Book
 8 informations, access to subscribers
dubious practice : image
2008Disinformation: McDonald's product placements' ad campaign with KVVU in Las Vegas and KCPQ in Seattle, both Fox affiliates, "would most likely be whisked away if KVVU chooses to report a negative story about McDonald's", reports the New York Times.: Las Vegas Sun
2007Arguable partnership: value: Equité; Le Monde Diplomatique
2005Arguable partnership: "Big Mac Don" avec la Fondation de France: CB-News
2005Disinformation: Sponsor of the Business for Social Responsibility's 2005 conference.: PR Watch
2005Arguable partnership: La section canadienne de la fondation Ronald McDonald verse un million de dollars canadiens (630 000 euros) à une quarantaine d'organisations de défense de l'enfance. Ce geste prouve « l'engagement continu » de McDonald's « envers un seul et simple objectif: améliorer la qualité de vie physique et émotionnelle des enfants dans le besoin. Ils peuvent ainsi vivre une vie plus heureuse et plus en santé », estime Rem Langan, représentant au Canada de la fondation.: value: Protection de l'enfant;
2004Arguable partnership: Center for Environmental Leadership in Business (CELB): value: Protection of the environment;
2003Arguable partnership: Max Havelaar dans les restaurants de la filiale suisse de McDonald's: value: Soutien aux pays en voie de développement;
2003 value: "Nouvelle philosophie axée sur l'item "forever young" et sur les attributs de la joie de vivre, du fun, et du plein d'énergie"; slogan: C'est tout ce que j'aime !;
2003slogan: I'm lovin'it !;
2003Disinformation: Member of the advisory group of Green Business Network: value: Protection of the environment; Interpress Service
2003 value: Conciliation entre les rythmes de la nature (temps de pousse des tomates, du blé, durée d’élevage des boeufs) et ceux de Mc Do; slogan: Bonnes pratiques McDonald's.;
2002Disinformation: PR campaign with Golin/Harris: public relations: GPR Watch
2002Arguable partnership: UNICEF's "World's Children Day": value: Santé;
2001ad budget: 1405 million US$; Advertising Age
2000ad budget: 1458 million US$; Advertising Age
2000 ad
2000slogan: We love to see you smile.;
1999slogan: Né aux Etats-Unis, made in France;
1999slogan: Mc Donald's, beaucoup plus drôle qu'un repas.;
1998ad budget: 1164 million US$; Advertising Age
1998slogan: Venez fêter Halloween chez McDo.;
1998slogan: Ca se passe comme ça chez McDonalds;
1997ad budget: 1127 million US$; Advertising Age
1997slogan: The Mac made in belgium.;
1996ad budget: 1611 million US$; Advertising Age
1995slogan: We are here to share your life.;
1992slogan: A Happy Meal at McDonalds make a child's day.;

Bookmark and Share    en español  en français  in italiano
translate this page in arabic chinese dutch german japanese korean russian
Legal notice © T&C 1999-2010