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Sony Corp.

Headquarters : 7-35, Kitashinagawa, 6-chome, Shinagawa-ku Tokyo 141-0001 Japan Japan web tel. 81-3-5448-2111 stock : SNE analytics


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« Ethical » rating of Sony Corp. , group and subsidiaries

Jobs -24% /1998 Fraud 7 Offshore 7 Sales 63 Bn $.€ /year Profit 4 Bn $.€ /1998 Influence 4 Infocom 4
[click on the rating for the method or on the number for the data]

2007Sony sells 6,2% of the digital reflec cameras bought in the world.Capital
2007Sony sells 1 console out of 7 bought in the United States.Capital
2006Sony is the world's biggest maker of video-game players.Bloomberg
2006Since 2002, Sony sells 250 millions games for PlayStation consoles per year.Les Echos
2006Sony sold 11,94 million walkman (DD, MD, CD) in 2005.Les Echos
2006Since their launch, Sony sold more than 200 million consoles Playstation 1 and 2 in the world.Reuters
2005Sony sells 2% of the digital audio players bought in the world.Capital
2005The world's second-largest consumer electronics maker.Bloomberg
2004Sony sells 6% of the Flat-panel TV bought in the world.
2004Sony sells 67% of the game consoles bought in the world.AFP
2004Sony sold 6,6% of the cellular netsystems installed in China.Les Echos
2004Sony sold 14 million digital cameras in 2004, 100 million PlayStation consoles since it was launched and 90 millions PS2 since autumn 2003.
Aiwa Co. Ltd.
MGM (Metro-Goldwyn-Mayer) United States of America L'Expansion
Sony Ericsson Japan50
Sony Music Japan100
Sony Pictures Entertainment Japan100NBC
» More subsidiaries of Sony Corp.
address & contact : production type
incentive source
China China
: baladeurs CD, MD, cassette et disque dur
 Les Echos
United Arab Emirates United Arab Emirates
Sony Gulf FZE :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
United Arab Emirates United Arab Emirates
Sony Gulf FZE, P.O.Box : 16871 Jebel Ali & 04-815488 :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Hong-Kong Hong-Kong
Sony Corp of Hong Kong Ltd :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Malaysia Malaysia
: baladeurs CD, MD, cassette et disque dur
 Les Echos
Mexico Mexico
 Sistema de Informacion de la Industria Maquiladora
Mexico Mexico
Maquiladora, Nuevo Laredo :
Mexico Mexico
5520 P.I. EL LAGO 22550 BAJA CALIFORNIA TIJUANA & 253216 :
 Sistema de Informacion de la Industria Maquiladora
Mexico Mexico
 Sistema de Informacion de la Industria Maquiladora
Panama Panama
Sony Corp of Panama SA :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Singapore Singapore
Sony International (Singapore) Ltd :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Switzerland Switzerland
Sony Overseas SA :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s)
Tunisia Tunisia
 US Government Country Business Profile
Uruguay Uruguay
Zona franca de Montevideo :
Offshore finance, secret bank account, tax haven, shell companies or free zone(s) ZFM News

  • Environmental impact

  • Human impact

year name
photo position; compensation
2009Stringer, Howard
See the photo of: Stringer, Howard Chief Executive Officer;
Les Echos
2005Stringer, Howard
See the photo of: Stringer, Howard Chief Executive Officer;
Les Echos
2003Fukushima, Sakie T
See the photo of: Fukushima, Sakie T Director;
2003Ghosn, Carlos
See the photo of: Ghosn, Carlos Director;
2003Kawano, Hirobumi
See the photo of: Kawano, Hirobumi Director;
2003Kobayashi, Yotaro
See the photo of: Kobayashi, Yotaro Director;
2003Lindahl, Goran
See the photo of: Lindahl, Goran Director;
2003Miyauchi, Yoshihiko
See the photo of: Miyauchi, Yoshihiko Director;
2003Morio, Minoru
See the photo of: Morio, Minoru Vice-president;
2003Nakatani, Iwao
See the photo of: Nakatani, Iwao Director;
2003Ohnishi, Akihisa
See the photo of: Ohnishi, Akihisa Director;
2003Okada, Akishige
See the photo of: Okada, Akishige Director;
2003Stringer, Howard
See the photo of: Stringer, Howard Vice-president;
2003Tokunaka, Teruhisa
See the photo of: Tokunaka, Teruhisa Chief Financial Officer;
2003Yamauchi, Yoshiaki
See the photo of: Yamauchi, Yoshiaki Director;
2000Ando, Kunitake
See the photo of: Ando, Kunitake Chairman;
2000Kutaragi, Ken
See the photo of: Kutaragi, Ken Director;
2000Masaki, Teruo
See the photo of: Masaki, Teruo Vice-president;
2000Ohga, Norio
See the photo of: Ohga, Norio Chairman of the Board;
1999Idei, Nobuyuki
See the photo of: Idei, Nobuyuki Chief Executive Officer;
Les Echos
social impact : country
Internal restructuring: Sony cuts temporary jobs.:
Internal restructuring: Sony cuts 5% of its workforce, closes 10% of its 57 plants worldwide.:
New York Times
Closure/Bankruptcy: Sony closes its factory of Pontonx-on-Adour in the Landes, specialized in the manufacture of audio cassettes.: France
Les Echos
Closure/Bankruptcy: Sony closes its television sets factory in Ho Chi Minh-City (Vietnam) because of the fall of the customs duties which makes the local production less profitable.: Vietnam
Les Echos
Relocation: Production de baladeurs à disque compact et minidisc transférée du Japon vers la Chine et la Malaisie.: Japan
Les Echos
Closure/Bankruptcy: Sony will close its television-tube factory in San Diego, eliminating about 400 jobs.: United States of America
Internal restructuring: Restructuration de son activité commerciale en France, sans lien direct avec les 10.000 suppressions d'emplois dans le monde annoncées en septembre.: France
Les Echos
Closure/Bankruptcy: Sony will cut workforce by 6,6% by March 2008 and shut 11 factories. Sony will cut about 4,000 jobs in Japan and 6,000 overseas, and reduce the number of factories worldwide to 54 from 65, without specifying which countries would be affected.:
Closure/Bankruptcy: United Kingdom
Les Echos
Dow Jones online
social impact : country
 29 informations, access to subscribers

  • Subsidy

yearfinancial misdemeanorsalesincome source
2007 The European Commission (EC) has imposed a total of €74.8 million in fines on Sony, Fuji and Maxell for fixing the prices for professional videotapes sold to customers in Europe. Between 1999 and 2002, Sony, Fuji and Maxell managed to raise or otherwise control prices through a series of regular meetings and other illicit contacts. Sony was ordered to pay €47.2 million; Maxell was ordered to pay €14.4 million; Fuji was ordered to pay €13.2 million. Sony's fine was increased by 30% for obstructing the Commission's investigation during on-site inspections at its premises. Fuji's and Maxell's fines were reduced by 40% and 20% respectively because they co-operated with the investigation under the Commission's lenience policies. The cartel covered the two most popular professional videotape formats at the time: Betacam SP and Digital Betacam, which in 2001 totalled annual sales of some €115 million in the Europe. The Commission found that Sony, Fuji and Maxell, with a combined share of more than 85% of the professional video tape market, organised three successful rounds of price increases and endeavoured to stabilise prices whenever an increase was not possible.     AP
2006 The Council of competition fined Sony Computer Entertainment France 800 000 euros for imposing a unique price to all his distributors in France for the PlayStation 2 console (PS2), its games and accessories.     Conseil de la concurrence
2006 Sony's German offices were raided as part of a European Union probe into suspected price-fixing of SRAM chips. SRAM chips, unlike DRAM memory chips, retain the contents of their memory as long as power remains applied, and are also faster than DRAM chips. They are used for fast memory access, for example in the central processing units of computers.     Reuters
2005 Le Conseil de la concurrence sanctionne les fabricants Philips, Sony et Panasonic à hauteur de 34,4 millions d'euros pour avoir mis en place un système de prix de détail minimum imposés auprès de leurs distributeurs. Sony France est condamné à une amende de 16 millions d'euros. Le Conseil de la concurrence a considéré qu'il existait des indices graves, précis et concordants démontrant l'existence d'une entente entre les fabricants Philips, Sony et Panasonic et leurs distributeurs respectifs et a notamment retenu à cet égard comme éléments probants : * la communication de prix de détail « conseillés » aux grossistes et aux détaillants * l'alignement constaté des prix de vente d'un certain nombre de produits chez l'ensemble des distributeurs des marques concernées (une même référence de téléviseur par exemple étant, à quelques exceptions près, au même prix dans tous les magasins) * l'existence de mécanismes de surveillance et de contrôle des prix de détail (rappels à l'ordre téléphoniques de la part des fabricants ou des grossistes pour « faire remonter les prix », passage de représentants régionaux de la marque dans les points de vente, menaces de cessation de livraison ou de réduction des facilités financières octroyées) * l'existence - en ce qui concerne Philips et Sony - de contrats de coopération entre leurs revendeurs, procurant aux fabricants le contrôle de leur politique de publicité et de leur politique de prix.     Conseil de la concurrence
2005 Les sites britanniques de vente par correspondance ont porté plainte contre Sony et plusieurs autres fabricants d'équipement électronique pour pratiques anti-concurrentielles. Ils les accusent de pratiquer une double tarification: les supermarchés "physiques", systématiquement plus chers que les sites internet et confrontés à une baisse de leurs ventes, auraient fait pression sur Sony pour obtenir que celui-ci vende plus cher aux sites internet. Selon les plaignants, Sony aurait accepté et se rendrait donc coupable de double tarification, une pratique anti-concurrentielle interdite car elle aboutit à une hausse des prix pour le consommateur final.     The Scotsman
2003   63,260,98   billion US$
2002   57,120,12   billion US$
2001   58,520,13   billion US$
2000   63,081,15   billion US$
1998   51,181,68   billion US$
1994   36,250,15   billion US$
1993   43,770,32   billion US$
1992   29,490,9   billion US$
1991   26,250,83   billion US$
1990   18,620,65   billion US$
1989   16,680,55   billion US$
1988   11,660,27   billion US$
1987   8,250,26   billion US$
1986   5,810,34   billion US$
1985   5,20,29   billion US$
yearfinancial misdemeanorsalesincomeassetsbuybacksource
 20 informations, access to subscribers
purpose : intermediary/lobby : institution
2001Access to foreign market (through MAI, WTO, GATS), prevent binding environmental regulations : USCIB (US Council For International Business) : : US Government translateUSCIB
2000Prevent binding environmental regulations (environmental protection through economic growth, self-regulation and free trade) : WBCSD (World Business Council for Sustainable Development) : : United Nations translateCorporate Europe Observatory
1999Market access and investment protection (through WTO, GATS), avoid social and environmental rules : ICC (International Chamber of Commerce) : : WTO, GATS translateCorporate Europe Observatory
1998Regulation favorable to company's interests : Contribution to Candidate's Political Action Committee : amount: 110 thousand US$ : US President, Congress, Senate translateCenter for Responsive Politics
» More influence from Sony Corp.
» Influence in 2007
purpose : intermediary/lobby : institution
 4 informations, access to subscribers
» More influence from Sony Corp.
» Influence in 2007
dubious practice : image
2006Deceptive advertising: Sony created a forged blog to praise the merits of its PSP console. The blog was called “alliwantforxmasisapsp” and was written by a certain “Charlie”, an amateur hip-hop artist, and its cousin “Pete”. Its goal: to speak about the portable console of Sony. It is a miniscandale which put it on the front of the scene. Indeed, this blog was can, supplied with an agency of communication paid by Sony.:
2005Pour le lancement de la PSP, Sony a consacré un budget de publicité de 40 millions d'euros, l'équivalent de 160.000 consoles.: AFP
2005Arguable partnership: Sony France offre des équipements informatiques et multimédia au futur musée du quai Branly, afin de mettre en valeur les dimensions interactives et pédagogiques de la médiathèque, du salon de lecture Jacques Kerchache et de l’espace multimédia du site.: value: Culture; CB-News
2005Arguable partnership: Promesse d'un don pour les victimes du tsunami de 30 millions de yens: value: Humanitaire; AFP
2001ad budget: 1218 million US$; Advertising Age
2000ad budget: 1281 million US$; Advertising Age
1998slogan: Un contrôle absolu par Sony.;
1998ad budget: 1338 million US$; Advertising Age
1997ad budget: 1214 million US$; Advertising Age
1996ad budget: 1185 million US$; Advertising Age
1995slogan: Sony video camera makes all the time.;
1994slogan: See life from a different perspective.;
1992slogan: Natural sound by Sony.;

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