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Home (12973 companies) > United States of America (2563 companies) > Food (160 companies) >



Kellogg Co.


Headquarters location: One Kellogg Square, P.O. Box 3599 Battle Creek, MI 49016United States of AmericaTel. 269-961-2000 Job offers, investor relations: www.kelloggs.com Stock: K


Kellogg belongs to

shareholder
country     %
source

Kellogg owns

subsidiary
country     %
source
Keebler Foods Co. United States of America100Les Echos

Brands

name
items photo compare the prices
Bear NakedSee the photo of: Bear NakedEthishop
Healthy ChoiceSee the photo of: Healthy ChoiceEthishop
KashiSee the photo of: KashiEthishop
Kellogg's See the photo of: Kellogg'sEthishop
Nutri-grainSee the photo of: Nutri-grainEthishop
Pop-tarts crunchSee the photo of: Pop-tarts crunchEthishop
Product 19See the photo of: Product 19Ethishop
Snack PackSee the photo of: Snack PackEthishop
Wholesome & Hearty FoodsSee the photo of: Wholesome & Hearty FoodsEthishop
Shop local, ethical and at the best price on Ethishop !

« ETHICAL » RATING OF KELLOGG , group and subsidiaries [?]
4%
Job: 4% of company's jobs cut since 1998
1
Environment: 1 major pollution(s)
4
Tax haven, secret bank account, shell companies: operates in 4 offshore financial center(s)
12
Sales: more than 12 billion(s) dollars/euros in annual sales
7
Net profit: more than 7 billion(s) dollars/euros in cumulated net profit since 1998
168
Top management: earns 168 times the median income in the United States (32000 US$/year)
3
Influence: 3 act(s) of direct corruption or lobbying
1
Advertising & marketing: 1 dubious practice(s)

World locations & Manufacturing

country incentive : address & contact : production type
source
Barbados Offshore finance, secret bank account, tax haven, shell companies or free zone(s) Gollek Limited :
Bermuda Offshore finance, secret bank account, tax haven, shell companies or free zone(s) Trafford Park Insurance Limited :
Brazil 
China 
Guatemala 
Mexico  QUERETARO A CAMPO MILITAR 1 SAN ANTONIO DE LA PUNTA & 014 2111300 :
Switzerland Offshore finance, secret bank account, tax haven, shell companies or free zone(s) Kellogg (Schweiz) AG, Kanton, Zug :
Venezuela 

Kellogg is managed by

year name
photo position; compensation
source
2004Jenness, James
See the photo of: Jenness, James Chief Executive Officer;
2004Perez, William
See the photo of: Perez, William Director;
2003Bryant, John A
See the photo of: Bryant, John A Chief Financial Officer;
2002Gutierrez, Carlos M
See the photo of: Gutierrez, Carlos M Chief Executive Officer; salary: 2.8 million US$; stock-options: 2.59 million US$;
2002Mackay, A. D.
See the photo of: Mackay, A. D. Chairman; salary: 1.53 million US$; stock-options: 1.21 million US$;
2001Gutierrez, Carlos M
See the photo of: Gutierrez, Carlos M Chief Executive Officer;
1999Gonzalez, Claudio X
See the photo of: Gonzalez, Claudio X Director;
1998Langbo, Arnold G
See the photo of: Langbo, Arnold G Chief Executive Officer; salary: 4.84 million US$;

Advertising & marketing

year
dubious practice : image
source
2008Deceptive advertising: Kellogg' S France was fined 15.000 euros by the correctional court of Bobigny for "deceptive publicity" in connection with the fat contents posted from January 2001 to 2004 on the packings of its Special K cereals. Kellogg's was shown to have underestimated the fat content several products of the range (cereals and bars) and to have used logos "0 % of fat content" likely to induce in error. Since this investigation, Special K packings evolved. The cereals nature are now marked "low in fat content".: Les Echos
2001ad budget: 459 million US$; Advertisin.
2000ad budget: 590 million US$; Advertisin.
2000slogan: Suivez la ligne Special K.;
1998slogan: Kellog All-Bran préserve la santé qui est en vous.;
1998ad budget: 706 million US$; Advertisin.
1997ad budget: 764 million US$; Advertisin.
1996ad budget: 1007 million US$; Advertisin.

Made by

year
employees
<>
social impact : country
source
2007
25856
2002
25700
2001
-620
Les Echos
1999
-525
1999
14498
1995 Corporate .

Environmental impact

year
country : consequences
source
2002France brand: Kellogg's : Production, purchase or sale of genetically modified organisms which may cause an irreversible genetic pollution, a destruction of the biodiversity and health risks for the consumers.UFC Que Ch.

Influence

year
purpose : intermediary/lobby : institution
source
2000Investment protection and market access (to Mexico and Canada through NAFTA), to Latin America (through FTAA). : Business Roundtable : : US government, senate, congress translateCenter for.
2000Prevent binding regulation, co- or self-regulation instead. : American Chamber of Commerce's EU Committee : : European Commission translateCorporate .
1998Regulation favorable to company's interests : Contribution to Candidate's Political Action Committee : amount: 74 thousand US$ : US President, Congress, Senate translateCenter for.

Financials

year  salesincome buybacksource
2007   11.81.1   billion US$
2006   10.911   billion US$
2006   13million shares
2005   10.180.98   billion US$
2004   9.610.89   billion US$
2004   0.4billion US$
2003   8.80.79   billion US$Les Echos
2002   8.30.72   billion US$
2001   7.550.48   billion US$
2000   6.090.59   billion US$
1999   6.160.34   billion US$
1998   6.110.5   billion US$
1997   0.4billion US$Dow Jones .

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Further investigation
Kellogg takeover   from akakeiaka - Thursday 3 January 2008 at 23h28
Kellogg Co. acquired Wholesome & Hearty Foods Company on November 5, 2007. In a related transaction Kellogg Co. also acquired Bear Naked, Inc. Kellogg Co. paid a total of approximately $122 million in cash for these businesses. Kellogg Co. completed the acquisition of Wholesome & Hearty Foods Company on November 5, 2007. [+]
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