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Home (13077 companies) > United States of America (2568 companies) > Food (160 companies) >



Kraft Foods International Inc.


Headquarters location: 800 Westchester Ave. Rye Brook, NY 10573-1301United States of AmericaTel. 914-335-2500 Job offers, investor relations: www.kraftinternational.com


Kraft Foods belongs to

shareholder
country     %
source
Kraft Food IncUnited States of America100

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« ETHICAL » RATING OF KRAFT_FOODS , group Kraft Food Inc and subsidiaries
[click on the images below or on help for more information]
25%
Job: 25% of company's jobs cut since 1998
3
Environment: 3 major pollution(s)
34
Sales: more than 34 billion(s) dollars/euros in annual sales
21
Net profit: more than 21 billion(s) dollars/euros in cumulated net profit since 1998
372
Top management: earns 372 times the median income in the United States (32000 US$/year)
6
Influence: 6 act(s) of direct corruption or lobbying
7
Advertising & marketing: 7 dubious practice(s)

Relevance: business & market share

year
business
source
2004Kraft sells 4,7% of the Candies eaten in the United-StatesLes Echos

World locations & Manufacturing

country incentive : address & contact : production type
source
Bulgaria 
France  Velizy Villacoublay, 78 :
France  Lavérune, 34 :
Lithuania  Kaunas free economic zone :
Morocco 
Romania 

Kraft Foods is managed by

year name
photo position; compensation
source
2004Roberts, Hugh H
See the photo of: Roberts, Hugh H Chairman;
2000Deromedi, Roger K
See the photo of: Deromedi, Roger K Chief Executive Officer;

Advertising & marketing

year
dubious practice : image
source
2005 value: la passion, l’authenticité, les sensations, le plaisir et l’expérience partagés; slogan: Transat Jacques Vabre;
2005Arguable partnership: Rainforest Alliance: value: Environnement; slogan: Café "responsable": "sauvons la planète".; Libération
2003Arguable partnership: Transat Jacques Vabre: value: «Esprit d'aventure, professionnalisme, authenticité»; Les Echos
2001slogan: Jacques Vabre réveille des sensations physiques. Plans serrés, atmosphère intimiste, rapport étroit à la nature, symboliques de l'eau et du feu : tout est bon pour impliquer le consommateur au coeur de l'intensité générée par l'arôme du café.;
2001Arguable partnership: Festival du film de Paris: prix ciné roman Carte Noire, prix du court métrage Carte Noire, prix du public Carte Noire:
1999slogan: Grand-mère sait faire un bon café.;
1999slogan: Milka, tendrement chocolat.;
1999slogan: Fraîcheur de vivre.;
1999slogan: Le café est un monde de plaisir.;
1999slogan: La vosgienne, la forêt est en vous.;
1999slogan: Kiss cool, c'est très frais mais c'est pas grave.;
1998slogan: Really rich.;
1998slogan: Jacques Vabre, découvrez le monde du café.;
1998slogan: Pour avoir un Krema, il faut être gentil.;
1998slogan: L'appel de la forêt.;
1996slogan: Stimorol, machez Danois.;
1996slogan: On vient au galop à l'appel de Leo.;
1995slogan: Kiss cool, le seul bonbon double effet.;
1992slogan: Stimorol, some things are forever.;
1992slogan: Leo, la plus légère des gaufrettes, le plus tendre des chocolats.;
1989slogan: Milka, la plus tendre des tentations.;

Made by

year
employees
<>
social impact : country
source
2006
-123
Internal restructuring: France
Les Echos
2004
-316
Relocation: United Kingdom
The Guardi.
1999
33000

Environmental impact

year
country : consequences
source
2002United States of America brand: Kraft : Production, purchase or sale of genetically modified organisms which may cause an irreversible genetic pollution, a destruction of the biodiversity and health risks for the consumers.Alternet

Influence

year
purpose : intermediary/lobby : institution
source
2004Prevent binding environmental regulations : Europen (The European Organization for Packaging and the Environment) : : European Commission translateEuropen
2000Prevent binding regulation, co- or self-regulation instead. : American Chamber of Commerce's EU Committee : : European Commission translateCorporate .
1999Market access and investment protection (through WTO, GATS), avoid social and environmental rules : ICC (International Chamber of Commerce) : : WTO, GATS translateCorporate .

Financials

year  sales source
2003   9.1   billion US$
2002   8.24   billion US$
2001   8.77   billion US$
2000   8.07   billion US$
1999   9.25   billion US$
1998   8.9   billion FF

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