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Home (13077 companies) > United States of America (2568 companies) > Food (160 companies) >



Mars Inc.


Headquarters location: Mc Lean VirginiaUnited States of AmericaTel. 703-821-4900 Job offers, investor relations: www.mars.com


Mars belongs to

shareholder
country     %
source
Mars (famille)United States of America33L'Expansio.
Mars, Forrest EdwardUnited States of America33L'Expansio.
Mars, John FUnited States of America33L'Expansio.

Mars owns

subsidiary
country     %
source
Royal Canin SA France100
Wrigley JR Co. United States of America90Les Echos

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Shop local, ethical and at the best price on Ethishop !

« ETHICAL » RATING OF MARS , group and subsidiaries
[click on the images below or on help for more information]
4%
Job: 4% of company's jobs cut since 1998
3
Environment: 3 major pollution(s)
2
Delinquency: 2 act(s) of financial or trade delinquency
1
Tax haven, secret bank account, shell companies: operates in 1 offshore financial center(s)
25
Sales: more than 25 billion(s) dollars/euros in annual sales
51
Top management: earns 51 times the median income in the United States (32000 US$/year)
6
Influence: 6 act(s) of direct corruption or lobbying
4
Advertising & marketing: 4 dubious practice(s)

Relevance: business & market share

year
business
source
2008Mars makes 14,4% of the candies eaten in the world.Les Echos
2004Mars makes 16% of the candies eaten in the world.Capital

Advertising & marketing

year
dubious practice : image
source
2006Disinformation: Mars broadcasted a video news release (VNR), a fake TV news, on cable channel KTVI-2, without disclosure.: PR Watch
2005Disinformation: Mars is funding research that says chocolate is good for your heart. Mars is even placing its new CocoaVia bars in the health food aisles, near nutrition bars rather than candy, in retailers.: slogan: CocoaVia. Be Good to Your Heart Everyday.; public relations: WPR Watch
2005Disinformation: Mars spent $1 million per year subsidizing a newsletter which claimed that eating chocolate could prevent cavities.: PR Watch
2002slogan: Suzi Wan: facettes de l'art culinaire asiatique : goût, parfum, plaisir, équilibre.;
2001ad budget: 953 million US$; Advertisin.
2001Arguable partnership: Ministère de la Culture: Fête de la musique: CB-News
2001 ad
2000ad budget: 1085 million US$; Advertisin.
2000slogan: Pedigree Fortivil.; ad
2000 ad
2000slogan: Pedigree; ad
1999slogan: Le chocolat fond dans la bouche, pas dans la main.;
1998ad budget: 1070 million US$; Advertisin.
1998slogan: Aide votre chien à renforcer la résistance de son organisme.;
1998slogan: Sheba, une histoire entre votre chat et vous.;
1997ad budget: 1094 million US$; Advertisin.
1997slogan: Mars et ça repart.;
1996ad budget: 1289 million US$; Advertisin.
1991slogan: Taste the rainbow.;

Made by

year
employees
<>
social impact : country
source
2007
48000
Les Echos
2005
-1070
Les Echos
2005
-600
Internal restructuring: Will close a plant in Slough that produces Twix, Minstrels and M&Ms. Its operating profit in Europe fell 15% to £166 million in 2003. Mars planned to close six European factories to save £350 million a year. The group who employs 2500 UK employees would move manufacturing to Poland, the Czech Republic and Holland.: United Kingdom
2004
35000
Capital
2002
30000
2001
35000
Les Echos

Environmental impact

year
country : consequences
source
2002France brand: Pedigree : Production, purchase or sale of genetically modified organisms which may cause an irreversible genetic pollution, a destruction of the biodiversity and health risks for the consumers.60 million.
1998United Kingdom : Rejets illégaux: amende 7000 UK£Ethical Co.

Influence

year
purpose : intermediary/lobby : institution
source
2005Faire annuler une loi interdisant la présence de distributeurs automatiques de sodas et snacks dans les écoles, afin de lutter contre la malnutrition des enfants. : Parlementaires UMP : : Parlement français translateLe Monde
2004To prevent binding EU legislation on European Resources : ASSURE (The Association for the Sustainable Use and Recovery Of Resources in Europe) : : Commission Européen translateASSURRE
2004Prevent binding environmental regulations : Europen (The European Organization for Packaging and the Environment) : : European Commission translateEuropen
2001Access to foreign market (through MAI, WTO, GATS), prevent binding environmental regulations : USCIB (US Council For International Business) : : US Government translateUSCIB
2000Prevent binding regulation, co- or self-regulation instead. : American Chamber of Commerce's EU Committee : : European Commission translateCorporate .
1999Market access and investment protection (through WTO, GATS), avoid social and environmental rules : ICC (International Chamber of Commerce) : : WTO, GATS translateCorporate .

Financials

year  sales source
2007   25   billion US$Les Echos
2003   15   billion US$Capital
2002   16.2   billion US$
2001   17   billion US$
2000   15.4   billion US$
1999   15.2   billion US$
1998   15   billion US$

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